UX/UI | BRANDING
Creating a platform for individuals to enhance their vocabulary during their free time.
HYPOTHESIS
Jibber offers concise daily challenges that incorporate various learning activities tailored to the user's specific English proficiency level, fostering an effective learning platform. The integration of gamification and a reward system results in an enjoyable experience that promotes regular engagement.
Wordsets are the fundamental exercise of the learning platform, presenting users with words, descriptions, and other attributes to study.
To assist with memorisation, the user has to answer three questions related to the meaning and usage of the word.
A selection of quick fire puzzles create a diverse learning experience.
These include Wordsearch, Syno-search and Word Bounce.
The user can select between easy, medium and hard difficulty settings for each puzzle.
To keep things interesting, the user is given a unique set of tasks every day, consisting of both puzzles and wordsets.
Users are motivated to stay engaged and celebrate their progress with the implementation of a streak counter.
During the onboarding process, the user's English level is evaluated and used to determine daily tasks that are suitable for their proficiency.
Users can continue to enhance their language skills beyond the daily tasks by accessing wordsets and puzzles that are available in multiple difficulty levels.
Engagement with the app unlocks awards to reinforce a sense of accomplishment for the user.
The user's profile page displays all of the awards they have collected, making it easy to keep track of their accomplishments.
THE BACKGROUND...
While setting aside time each day for self-improvement is a great idea, the reality is that it can be difficult to achieve within a busy lifestyle.
If a person studies a subject for 15 minutes a day, in a year they will be an expert. In 5 years they will be a national expert”.
OUR PROTO-PERSONA
With a demanding professional career and a busy lifestyle, Jodie is seeking an enjoyable and convenient way to improve her already impressive English vocabulary. As someone who recognises the value of effective communication, Jodie values a broad vocabulary palette and is looking for a solution that can help her achieve her goals without adding more stress to her day.
Age |
Occupation |
Education |
Location |
29 |
Assistant Marketing Manager |
BA Marketing & PR |
London, UK |
Jibber's premium subscription provides users with unlimited access to the full catalog of wordsets, as well as an ad-free experience.
For unsubscribed users, a 30-second advertisement plays after completing each wordset or puzzle.
To power its extensive word database, Jibber relies on Wiktionary, a free and open-source dictionary with over 7 million word entries that includes all the necessary fields for Jibber's platform. These include:
